The Man & The Mission Behind Blue Dasher Media

Sam Schoen

Sam Schoen is the founder of Blue Dasher Media. He spent more than three decades as a broadcast journalist. Schoen—whose on-air name was spelled Sam Shane—rose from his first job as a reporter at KDLH-TV in Duluth, MN to report and anchor the news in Sacramento, San Francisco, Seattle and MSNBC. Schoen received a B.A. in Journalism from the University of Minnesota where he played baseball for the Minnesota Gophers. Schoen has written and published two children’s books. He’s devoted much of his life to telling stories. Guiding individuals and organizations to deliver a clear and compelling message is his strength. Whether it’s writing and producing a video segment or serving as a media consultant and talent coach, Schoen’s objective is to always stay on message, cut through the clutter, connect with the audience and create a high-quality product that simply looks terrific.

Schoen has a keen understanding of media. From an inside perspective he knows what it takes to develop a clear and concise message and deliver it convincingly on camera. He can draw from his more than 30 years of TV news experience as a reporter and anchor to guide organizations and individuals on how best to develop a story or message and communicate it. Whether it’s the CEO of a corporation who appears in TV interviews and delivers speeches or a TV reporter/anchor, Schoen can provide advice, techniques and strategies to stay on message and deliver it with confidence and comfort.

If you’d like to know more about his media consulting and talent coaching techniques, Schoen would love to speak with you.